Diana Kelly Levey

Do This Simple Exercise to Find Content Marketing Clients

woman on phone drinking coffee

January 22, 2019

If you’re a freelance writer who’s looking to build up their content marketing clientele because you heard they tend to be higher-paying gigs, you might be wondering where to start looking for them.

I suggest this fun, 15-minute exercise that shows you the brands you interact with on a daily basis. Try it a few times a week at different times of day to discover the potential clients’ whose brands you’re already a fan of.

How Freelancers Can Find Content Marketing Clients

Write down every brand you interact with in the first few hours of waking up.

Include as many as possible that you touch, see, smell, eat, and use before you get your day started. If you need more inspiration, include clothes, makeup, shoes and the car you’re driving for ideas as you head to work and even advertisements you see or hear on the radio or TV.

Here are starting points for potential content marketing clients based on products I’’m using and niches I can look into. You might be surprised by how many of these companies have blogs, content marketing strategies, and content needs. (Should freelancers specialize in a niche?)

This is an example of my morning interacting with brands (linking to their blogs where applicable) for this content marketing idea-generating exercise:

My iPhone alarm goes off, or, I could use an app like Pzizz or Rise to wake me up. I go to the bathroom and then let the dog out of his crate so he can run around the backyard. I could research products in my bathroom (Kohler) or my dog’s bed (from PetSmart). I put his collar on before letting him into the backyard while I make coffee (Cuisinart, Coscto coffee–yes they have a print magazine, Costco Connection). I might make eggs (Eggland’s Best) with cheese (Cabot) and pour half-and-half in my coffee (Land O’Lakes). I might pair it with a Trader Joe’sBritish muffin or have a portion of fruit, like grapes (Independent Grape Council). I let the dog back in, pour food in his bowl (Kirkland brand from Costco but there are tons of dog food company blogs…it’s a huge market). I listen to NPR’s Upfirst while making breakfast and later skim new headlines. As I make my way to the shower after breakfast, I often use Oil of Olay body wash, Pantene shampoo and conditioner or another hair product. I dry my hair with a Conair hairdryer, brush my teeth with Sensodyne toothpaste and use Listerine mouthwash. I might log my breakfast into MyFitnessPal, or use an app like Headspace to do a meditation. Looking broader, I have a doctor’s appointment (look into my health insurance company’s blog and other health insurance companies and hospitals), my dog has an upcoming vaccine appointment I received an email about (look into pet health insurance companies), and while scrolling my email I noticed marketing emails from Bed Bath & Beyond, GrubHub, PartyCity, Williams Sonoma and Cabela’s.

Guess what? They all have content on their websites.

See where I’m going with this? Try it and jot down all of the brands you use and interact with on a daily basis to start there looking to see if they have blogs and content initiatives.

This can be an interesting freelance writing exercise to do, particularly if you’re experiencing a scarcity mindset or feel that there isn’t enough work out there for freelancers. (There is! You just have to spend time looking for it.) Do all of these companies use freelancers? Probably not. But some do.

You could simply concentrate on a niche market. I might pick through my dog’s toy box and contact the companies that make his favorite toys, as well as the dog shampoo company, dog treats, his bedding, travel harness, and more in order to take advantage of a hot pet products niche market. Sure, this takes up quite a bit of time to research blogs for these companies. But rather than searching the internet for freelancing writing jobs that hundreds or thousands of people are applying to, start with what you know and already use and you’ll be heading in the right direction when it comes to finding new, higher-paying freelance clients.

If you’re curious about what to do next after finding a company’s blog, my freelance writing online course ‘Get Paid to Write’ will help you find the right contact, research the company, write a great pitch and hopefully get an assignment and build a relationship with this content marketing client. You’ll also get one-on-one help from me. Have any questions? Email me: Diana@DianaKelly.com for help.

 

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Diana can help with:

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Email Diana about opportunities: Diana(at)DianaKelly.com.

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