Diana Kelly Levey

Freelance Article Pitches That Got Accepted

man using laptop and drinking coffee

October 2, 2020

In this updated freelance writing tips blog post on magazine article pitch examples, I’m sharing the article pitch template I included in my emails to editors to pitch them article ideas. Here are some article pitches that worked I sent to editors, their feedback, and the final results of a successful freelance assignment.

Remember, here’s how to find an editor’s name to send your pitch to, and check out these reasons why an editor didn’t respond to your freelance pitch.

If you like this freelance article post, download more article pitch examples in my new PDF “20+ Freelance Article Pitches That Sold” here.

Learn how to write freelance article pitches that work with the following article pitch examples.

Article Pitch Examples #1: For Men’s Journal Online


I was on a Woolmark press trip a few weeks ago testing out products with outdoor workouts and even doing yoga indoors to see how the products wick. They retained their shape after washing and didn’t even smell after using them one day and letting them air out (it was part of the testing the recommended we do.) That’s a pretty good perk considering many high-end fitness clothing isn’t cheap so if you had to wear them twice in a week, it’s NBD.

So I thought the Men’s Journal readers might be interested in learning more about why they should look for this fiber as they update their wardrobe this winter. (I’ve written some fashion pieces for Men’s Fitness before:



Why Wool is Having a Serious Fashion Moment

TK New, Stylish Ways to Wear Wool From Head to Toe

(I see you have this older piece.) [LINKED TO A RELEVANT PIECE ON THEIR SITE.]

Wool blends (particularly Merino wool, that softer, no-itch/sneezing type) are being incorporated into more high-end fashion lines than ever before. No longer a product you strictly associate with sweaters and socks, wool has made its mark on fashion runways. Companies incorporating wool blends include P.E. Nation for activewear, Adidas, 3.1 Phillip Lim, All Saints, APC, Lululemon , Theory, Olivers, Under Armour, Michael Kors, and many designers in between. I propose a slideshow highlighting shifts, pants, underwear, coats, activewear, sneakers, hats, gloves, etc. that feature wool.

Thanks for considering this idea.



Why this freelance article pitch worked:


I’d be interested in a fitness roundup of the best wool workout gear for winter! Does that work for you? (THEN WE CONFIRMED THE RATE, WORD COUNT AND DUE DATE.)


The Best Wool Workout Gear to Keep You Dry and Warm

Article Pitch Examples #2: For Potential New Brand Freelance Client

SUBJECT LINE: Intro to experienced content marketing writer and magazine writer



I hope this email finds you well. Congratulations to your team on the first place win in the #ConV2X competition.

I wanted to introduce myself and inquire about whether Happify uses freelance writers. I’m a content marketing writer with an editorial background somewhat similar to yours at magazines and websites, writing for magazines, websites and content marketing clients since 2006. My focus has been on health, weight loss, and wellness but I particularly enjoy reading about and reporting on psychology topics.

My clients include Headspace, Nike, Oribe, Noom, Alex and Ani, Pfizer, Walgreens, Walmart, CVS and more.

You can see what clients and editors have said about me on my clients page as well as samples of work on my website. I have also included a few relevant clips below.

I look forward to hearing from you and hopefully working with you in the near future.


Diana Kelly Levey


Why this freelance article pitch worked:


Hi Diana,

Thanks for reaching out! We do work with freelance writers, and I was impressed with your clips. We’re always looking for consumer-friendly articles that help our 3 million+ users improve their emotional health and well-being, whether that means dealing with loneliness, improving relationships, boosting self-compassion, sleeping better, or setting meaningful goals, among many other topics. What is your rate?




How are you? I hope your holiday season is going well since we last connected.  I’d be happy to flesh these out more if you’d like or come up with more pitches for nutrition and fitness Revive’s sections since you’re probably beefing those up for January.

“Could CBT Solve Your Sleep Problems?”

A recent study on inmates found that completing just one-hour of cognitive behavioral therapy (CBT-1) session was effective in preventing the development of chronic insomnia in 73 percent of prisoners. After one month of the treatment, the prisoners reported a reduction in anxiety and depressive symptoms.

Granted, you probably don’t have the same sleep stressors and life concerns a prisoner faces that may interfere with sleep, but that doesn’t mean the average adult should dismiss this therapy. A 2015 had found that a one-hour cognitive behavioral therapy session led to a 60 percent reduction in insomnia symptoms in the general population.

I just finished editing a 100-page magazine on Sleep for a client and found that many sleep experts suggested CBT to help with a number of sleep issues besides insomnia, from helping seniors deal with sleep problems, to sleep apnea, people who have chronic pain and sleep, anxiety, and more.

I’d like to write an article covering how CBT may be the answer to readers’ sleep problems and how it can improve their overall mental health.

Why this freelance article pitch worked:


Hi Diana,

Great to hear from you ! We actually use a fair number of CBT exercises in our 4-week sleep track on Happify, and you’re right, there’s a great deal of research around CBT as an effective way to treat insomnia as well as occasional sleep problems. Let’s explore this one further!

Would 12/18 work as a deadline?


Could CBT Solve Your Sleep Problems?

Article Pitch Examples #3: For Headspace.com


Pitch: The Mindful Way to Spend Money This Holiday Season without Going Broke



How are you?

I saw this piece “mindful money tips” on The Orange Dot and was wondering if you’d be open to a piece for the holidays on how to be a conscious and mindful spender during the holiday season without going broke.

I got a hold of this new book from Rachel Cruze (daughter of personal finance guru Dave Ramsey)  “Love Your Life, Not Theirs:  7 Money Habits for Living the Life You Want” and she addresses some issues I think we all can relate to with her real-world advice (including even the most mindful Headspace meditation practicers) whether it’s comparing ourselves to a friend’s beautiful yoga or meditation retreat photos,  another’s love quotes about her “perfect relationship,” over even being slightly jealous of that fancy kitchen a nutritionist we follow makes her perfectly healthy recipes in.

In Cruze’s book, she discusses finding contentment in your life with what you have. And that even when we are “fake” on social media (yes, even adding filters to make our photos look better counts—guilty!), it’s causing our happiness to be more fleeting. I read Cruze’s book and am in contact with her reps as she is doing her book tour now.

As we go into holiday season, I’d like to get Cruze’s take on the “comparison living” aspect that infiltrates our lives (especially through social media) and how that doesn’t make us feel good. It can cause us to spend money we don’t have to keep up with a lifestyle we think others have. I’d like include Cruze’s tips to address ways to better plan for holiday spending in a way that lines up with your budget, values, and relationships so you can feel good about how you approach gift giving (and charity giving) in a way that makes you feel good, without having spending regrets in January. We can also cover a few “just in case” items to possibly have on hand for last-minute gifts and what to do if someone spends more on you than you can afford.

Let me know if this is of interest for a November or December piece.

(Cruze also has a section on money and relationships that might be a different angle if you’re thinking January content.)

Thank you for reading.



Why this freelance article pitch worked:


Diana, would you be interested in a different spin on this, “How to start the year off right … financially”?

We’re all set for holiday content, so I think a New Year twist would be a nice way to make this fit.

[For the article, I interviewed Rachel Cruze and Kathleen Gurney, Ph.D., founder and CEO of Financial Psychology Corporation.]


Are You Afraid To Check Your Bank Account? 5 Tips To Get It Back On Track.

Like this advice? In my new freelance writing e-book 100+ Tips for Beginner Freelance Writers, I’ll show you how to write pitches that turn into paid assignments!

Tags: , , , , , , , , , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

Work With Me

Diana can help with:

  • Writing content
  • Content marketing writing
  • Editing
  • Reporting
  • Magazine writing and editing
  • Website writing
  • SEO writing and strategy
  • Branded content
  • Thought leadership content
  • Copywriting
  • Whitepapers
  • Syndication strategy
  • SEO writing
  • Launching editorial websites
  • Audience development
  • Blogging
  • Ghostwriting
  • Social media strategy
  • Development of voice and tone
  • Book projects

Email Diana about opportunities: Diana(at)DianaKelly.com.

Free Weekly Newsletter and Bonus PDF

Sign up for Diana Kelly Levey's weekly e-newsletter to get freelance writing tips, occasional subscriber-only blogs, lessons from seasoned freelancers and discounts to products and services.



As a thank you for subscribing, you'll get the FREE resource "How I Earn $600 An Hour Writing for Content Marketing Clients" PDF Download.



See a recent example of the newsletter. Like it? Sign up.

Invalid email address
It's FREE! I won't spam you.