August 28, 2022
You probably clicked on this article because you wanted to discover the most profitable freelance writing niches that you should focus on in order to grow your freelance business. But you might also be thinking, Okay, what is a freelance writing niche?
Basically, a freelance writing niche is a specific sector that someone focuses on. For example, you could be a health writer as your niche. You could also be even more specialized and call yourself a sleep freelance writer. Or you could get even more niche and say you’re a sleep technology freelance writer. See where I’m going here? In any of those situations, the types of freelance writing you could do within that niche might be blogging, content marketing writing, ghostwriting, SEO writing and more.
You might be wondering why you should specialize in a freelance niche and if it’s worthwhile. In general, I think it’s helpful to have a freelance writer niche (or a few) that clients go to you for and people refer work to you for these services.
Think of it like this. When you have a problem with something in your house that needs to be fixed or built, you probably go to a specialized individual as opposed to a general contractor. You call a plumber for issues with your pipes and the electrician when you’re having an issue with power, and a wallpaper hanger or painter when you want your walls covered. I could try to reach out to a general contractor who dabbles in some of these problems and might be able to fix a few things, but when a pipe bursts, I want an experienced plumber who knows what they’re doing to show up ASAP.
I’ve been fortunate enough that higher-paying freelance clients are sometimes referred to me for diet and weight loss topics, fitness, and sleep, to name a few. That’s a great place to be as a freelancer and I hope that you wind up in that fortunate situation where someone hires you because you’re a great recipe writer, or a sneaker fashion writer, or you are an experienced mental health writer.
Many of the clients that I found to pay well for freelance writing niches are branded clients (Business to Consumer B2C), business to business (B2B – think of the accounting software a business might use), but you should also look at national associations, nonprofits (yes, they have budgets), national magazines as well as local magazines or newsletters.
While this is a saturated market if you’re looking to get started freelance writing and break into the market with a clip in Shape, SELF, Men’s Health, or another popular, nationally-recognized editorial brand, there are plenty of freelance writing niche opportunities within health that pay well. Here are some of the types of clients and writing I’ve found that pay well. For each of these categories, there are so many subcategories you should explore for niche freelance writing.
Weight loss / diet
While this freelance writing niche 2022 might seem the same as health writing, I assure you it’s not. Medical writing is often technical writing. I’ve seen some message board posts that mention there are nurse practitioners breaking into freelance writing careers because of their backgrounds and expertise. I’m sure mental health professionals and doctors and dentists would make excellent writers for some brands’ blogs if they wanted to pursue these profitable freelance writing niches.
According to the American Medical Writing Association, medical writing often requires a deep knowledge of medicine and the ability to understand complex data – from studies to charts to industry jargon. Medical writing might work on peer-reviewed articles, research for new devices, writing grant proposals, as well as articles that inform the public about complex health and medical topics and how they relate to their lives. (Think of how in-demand a medical health writer was during the height of the coronavirus pandemic!)
Within health, CBD topics and cannabis are very hot right now and a good place to get some clips if you’re interested in pursuing that field as a profitable freelance writing niche. Not only are consumer magazines looking to address this topic but there are so many products out there on the market that you could try to write for one (or some?) of them.
Editorial sites and brands are looking to educate people about cannabis now that it’s become legalized in more states. If you have knowledge about the topic and a passion for educating people about it while applying your skills, you could stand to capitalize on the market and become a go-to writer in this profitable freelance writing niche. If you’re a newbie, here’s a guide on how to get freelance writing jobs for beginners.
Have you noticed that your bank probably has a blog these days? Chance are, it’s tailored to the consumer like you. There are also quite a few apps in the personal finance space that you could try to reach out to. Many of them have blogs and newsletters. This used to be one of the most lucrative spaces to write for in the past, and while it does usually pay well—depending on the client, of course—some of the editorial companies in this space aren’t offering great rates all the time. You have to do your due diligence when it comes to pitching editorial personal finance outlets as well as brands if you pursue these freelance writing niches this year.
Remember, here are article pitch examples that show you how to get editors to give you an assignment.
Cryptocurrency has been a hot topic for quite a few years now and if you have a background in this area or skills that would help readers, you could make good money writing for clients. While I’ve done some general personal finance writing for brands and editorial clients, I’ve had editors ask me if I have experience in this freelance writing niche – even offering to pay more for articles for this background knowledge and expertise.
If you are a beginner freelance writer and aren’t sure of how to get started freelance writing by sending pitches and running a business, my Get Paid to Write: Become a Freelance Writer e-course will set you up for success!
With so many security breaches and cyber threats in the news each day, it’s no wonder that companies are looking to enhance their cybersecurity and inform their customers of the steps they’ve taken to protect their information. If you’re knowledgeable in this area, you could find lucrative freelance writing clients who want to pay you for your cybersecurity industry knowledge. Being able to communicate crucial, sensitive information internally and externally is a special freelance skill. Cybersecurity writers and cybercrime writers might find freelance work in the form of articles, ghostwriting blogs for industry leaders, strategy documents, as well as whitepapers, and educational content.
This freelance writing niche is one I often tell freelance coaching clients to consider. What’s the technology angle to your pitch? What tech companies or products are in the space? This is a way to get granular with your niche when you’re approaching companies you want to write for. Think like this:
Health > Sleep > Sleep Tech (apps, software, consumer products)
Food > Food Tech (appliances, software, etc.)
Reflect on the products you might use as a consumer in that space, but then also think about what a company would need to use.
Using Food Technology as a profitable freelance writing niche, think about smart appliances and the brands that are creating those for consumers to buy. But then think about the software that goes into that appliance and whether that’s a company to approach as a freelance writer. Or think about how restaurants are relying on food technology to take orders, manage inventory, etc.
Set aside time for brainstorming within your niche. I also like to sign up for newsletters in my niche and keep a spreadsheet of brands to check out once I hear of them to see if they’d be a fit as a possible profitable freelance writing client. I set aside time a few times a year to do this content marketing clients exercise.
I like to do some research to see what a global X market will be in the future to see if it’s a niche I could focus on. Using sleep as an example of a profitable freelance writing niche from above, I learned its revenues are expected to be $137 BILLION by 2026, according to this press release! (It even lists major companies you could research and possibly try to work with!)
When trying to narrow down a niche and brainstorm topics, try this example:
Think about your interests, background, and the sectors you’d like to write for as you consider some of the best high-paying freelance writing niches. Jot down any past jobs you had that might give you a leg up on the competition when you set out to write for a profitable freelance niche that pays good money.
Now that you have an idea of profitable freelance writing niches, the hard part is narrowing down the ones you’ll pursue. Here are some magazine article pitch examples that will set you up for success.
Diana can help with:
Email Diana about opportunities: Diana(at)DianaKelly.com.