Writer • Editor • Digital Strategist

Freelancers: There’s Money In Your Inbox

woman using email on laptop to make money freelancing

September 3, 2018 | Tags: , , , , , , , , , , , ,

This year, I decided to start tracking freelance writing pitches I sent to editors. It’s been helpful to see what worked, who I need to follow up with, and to have some lingering freelance article ideas  ready in case other editors reached out for pitches to address their content needs.

A few weeks ago, I sent out about 10 Letters of Introduction (LOIs) to content marketing brands I was interested in working with. I heard back from one quickly and set up a call about potentially working together in the future when they got their budget approved.

About a month went by and I got busy, but I thought I should follow up on those emails from July. It’s summer, people are traveling, busy, and an email can easily slip through anyone’s inbox—especially if you’re not familiar with the sender.

I went back to my SENT folder, and spent about 15 minutes emailing those same contacts I didn’t hear back from, “Checking in” on my earlier email to bump it to the top of their mailboxes.

It resulted in a response and an inquiry into my rate from one client. It gave me the motivation and confidence to keep going.

My point is, there’s money hiding out in your inbox when you know where to look. Here’s how to find freelance assignments and clients in your email.

Follow up on that freelance writing pitch.

I’ve written about this quite a bit but can attest that following up with an editor is important to do when you don’t hear back from your pitch. They may have deleted your pitch (by accident), or it went into a spam folder, or they skimmed over it while reading emails on their couch at night. Go back to the pitches you sent this week and follow up. (Make sure the editors’ email and name were correct. Here’s how to find magazine editors’ names and contact information.)

“Check in” with previous freelance clients.

You’ve already worked with them. They like you! Check in and ask if they need help. I did this earlier this summer with a few editors (some I hadn’t worked with since the winter) and it resulted in over $1,000 for a few articles.

Find new clients in your emails.

I don’t know about you but I get a ton of marketing emails about coupons from my favorite stores and companies I order from. Click through to their website to see if the company has a blog you could write for. Pitch yourself to their marketing contact as a content marketing writer or copywriter. You already know and like their brand, why not turn them into a client?

 

How do you leverage the freelance writing pitches you sent and work you’ve already done to make more money writing?

 

If you need help writing article pitches, email me Diana (at) DianaKelly.com, or, check out my Freelance Writing Online Course “Get Paid to Write.”

 

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